The agency shoot day: more finished videos with fewer takes
Short answer: An agency's shoot-day margin comes down to the number of takes: when the client reads stiffly and stumbles, fewer videos fit into the day. Three things reduce takes: a script written for speaking, emphasis visible before the word, and a prompter the client gets as a link with no account.
Why is the number of takes the agency's most important number?
A shoot day costs the same whether it produces four videos or eight. The difference is how many takes each video needs. Lights, sound and edit are in the agency's hands – the client's reading isn't.
What makes the client stumble?
- The text was written to be read, not spoken.
- The client sees the text for the first time at the shoot.
- The emphasis isn't visible, so the voice flattens and the take is repeated "a bit livelier".
How can an agency reduce takes?
- Send the script as a link in advance. The client reads it aloud once at home – no account, no app.
- Show the emphasis in colour. Verbs and nouns stand out, and the client reads the way they talk.
- Keep clients apart. Each client has their own workspace, scripts and brand.
- Measure. Reading pace and pause points tell you which script to rewrite before the next shoot.
Can the prompter be sold to clients as your own service?
Yes. On the Agency plan clients see the prompter under the agency's brand, and many price it into their shoot packages. With Agency Launch the service is built with the agency, ready in 30 days: your brand, client workspaces, a script library and a sales kit. More: for video agencies.
Frequently asked
Does the client need an account?
No. The shared link opens in the browser without signing in.
Does it work with a studio glass teleprompter?
Yes. Mirror mode flips the text, and the pace can be controlled from a phone.
What does Agency Launch include?
A white-label rollout, ten client workspaces, a script library for three clients, team training and a sales kit. Pricing is shared in a conversation.